RED SEA GLOBAL

THE CHALLENGE

Build and position a portfolio of globally recognised luxury destinations under Saudi Arabia's Vision 2030, while creating the marketing and digital ecosystem required to take audiences from destination inspiration through discovery, booking and experience.

MY ROLE

Associate Director - Destination Marketing

Led high-performance teams across destination marketing, brand, digital experience and pre-opening strategy for Visit Red Sea, AMAALA and Shura Island.

MARKETING & COMMUNICATIONS

• Developed integrated destination marketing strategies across multiple luxury assets.
• Defined brand positioning and content strategies for individual properties and experiences.
• Developed annual marketing plans and pre-opening campaigns.
• Led media strategy and full-funnel marketing activation.
• Oversaw PR recommendations, paid media, social, SEO and personalised marketing.
• Managed property email strategy aligned with business priorities.
• Directed brand and MarTech frameworks to maintain luxury positioning across channels.
• Led internal and external agencies and partners.
• Managed executive leadership, owner and stakeholder reporting.
• Supported campaign partnerships and destination content production / shoots.

DIGITAL & CUSTOMER EXPERIENCE

Connected the digital ecosystem across:

COMMERCIAL FOCUS

Connected brand positioning, demand generation, digital experience and booking journeys to increase destination visibility and direct commercial opportunity.

THE ECOSYSTEM