BACK TO SELECTED WORK
EXPERIENCE ALULA
AlUla, Saudi Arabia · Digital Destination Experience · Tourism Technology · Digital Ecosystem
THE CHALLENGE
Position and grow a globally recognised heritage destination by connecting cultural storytelling, destination experiences, seasonal campaigns and global events across digital channels.
MY ROLE
Digital Experience Lead - Royal Commission of AlUla
Led digital marketing execution and teams supporting the Experience AlUla destination ecosystem.
OBJECTIVES
- Destination growth
- Cultural storytelling
- Demand generation
- Customer experience
MARKETING & COMMUNICATIONS
- Developed the annual digital marketing plan across destination touchpoints.
- Developed targeted media and campaign initiatives for seasonal offerings.
- Supported discovery tour growth through targeted campaigns.
- Managed cultural experience and global event promotion.
- Developed personalised content strategies.
- Managed internal and external agencies and partners.
- Ensured brand consistency across long-term destination growth initiatives.
DIGITAL & EXPERIENCE
UXSEOContentCMSPersonalisationMobileDigital MarketingCampaigns
PLATFORMS & TECHNOLOGY
CMSSEOAnalyticsMobilePersonalisationCampaigns
COMMERCIAL FOCUS
Connected destination storytelling and targeted marketing with discovery and experience demand.
THE ECOSYSTEM
Digital StrategyContentUXSEOCampaignsMediaPersonalisationMobileCMSEvents
INSPIRATION
“Turn cultural storytelling into destination demand and experience.”