INSIDE BURJ AL ARAB

THE CHALLENGE

Launch an iconic new luxury experience within the Jumeirah / Dubai Holding portfolio and create a marketing and digital ecosystem capable of generating awareness, demand and revenue.

MY ROLE

Digital & Marketing Performance Lead - Jumeirah Group

MARKETING & COMMUNICATIONS

• Led marketing strategy for the Inside Burj Al Arab experience.
• Managed stakeholder and media alignment during pre-opening and grand opening.
• Developed content across digital channels while protecting luxury brand positioning.
• Supported partnership and marketing strategies.
• Managed integrated multi-channel campaigns.
• Established scalable delivery standards across cross-functional teams.
• Delivered brand visibility outcomes exceeding performance targets by 5%.

DIGITAL & COMMERCIAL

COMMERCIAL FOCUS

Connected the luxury brand story with an integrated discovery-to-booking journey designed to drive revenue.

THE ECOSYSTEM