LUXURY REAL ESTATE - MIAMI

Miami, USA · Luxury Real Estate & Hospitality

Miami luxury skyline and coastal view at warm sunset

THE CHALLENGE

Build demand for luxury properties by combining premium positioning, personalised marketing, PR, social media, events and performance-driven lead generation.

MY ROLE

Marketing & Sales Manager - RelatedISG International Realty

MARKETING & COMMUNICATIONS

Developed targeted marketing campaigns for luxury properties.
Used PR and social media to build visibility.
Created personalised marketing initiatives.
Delivered luxury events to generate qualified demand.
Managed lead generation and conversion.
Connected marketing activity directly with sales objectives.

MARKETING ECOSYSTEM

BrandPRSocialEventsPersonalisationLead GenerationConversion

COMMERCIAL IMPACT

Combined premium positioning, personalised marketing and performance-driven lead generation to deliver measurable luxury property sales.

$8M

FIRST-YEAR SALES

THE ECOSYSTEM

Brand StrategyPRSocialEventsCampaignsPersonalisationLead GenerationConversionLuxury$8M Sales

INSPIRATION

“Turn luxury positioning into qualified demand and measurable sales.”

PREVIOUS PROJECT

TROON GOLF

NEXT PROJECT

RED SEA GLOBAL