BACK TO SELECTED WORK
TROON GOLF
Dubai, UAE / MENA · Golf & Hospitality · E-commerce · Booking · Conversion · Digital Growth
THE CHALLENGE
Create a scalable marketing and digital booking ecosystem connecting premium golf properties and luxury hotel experiences across the MENA market.
MY ROLE
Digital Marketing Manager - Troon Golf / Back 9 Solutions
OBJECTIVES
- Market expansion
- Customer acquisition
- Booking conversion
- Customer experience
MARKETING & COMMUNICATIONS
- Managed the digital marketing roadmap.
- Developed marketing initiatives supporting MENA market expansion.
- Managed customer acquisition and digital engagement.
- Supported golf property and hotel partners.
- Connected marketing activity with the booking experience.
DIGITAL & COMMERCE
B2B2CE-commerceGolf BookingUXAutomated JourneysLuxury Hotels
PLATFORMS & TECHNOLOGY
E-commerceBookingCMSSEOAutomationAnalytics
COMMERCIAL FOCUS
Created a scalable digital journey that reduced friction between marketing discovery and golf booking.
THE ECOSYSTEM
Digital StrategyB2B2CE-commerceBookingCXSEOSocialMENAAutomationConversion
INSPIRATION
“Make premium leisure experiences easier to discover and book.”